Puffin By Design.
Allen Lane / Penguin.
70 years of imagination 1940-2010.
Large square 8vo. 7.25 x 8.75 inches. 255 +  pp. In pictorial folding card wrappers. Decorated by vignettes, including title page, which is in black and colour. A very good copy. Illustrated throughout in colour. A lavishly illustrated design history of Puffin books since 1940. It explores the development of Penguin Books children's publishing, including the two main early series, Puffin Picture Books and Puffin Story Books. The book further examines the role played by the editors, illustrators and designers in creating and defining Puffin's identity. Phil Baines (b.1958), graphic designer and writer, became Professor of Typography, University of the Arts, London
[Stock No. 26575]